Client Project: Self-Driving Interface Design
Reimagining the future of autonomous driving for shared vehicles
Designed a next-gen user experience as a team for shared autonomous vehicles, focusing on safety, human connection, and personalization for families in urban environments.
Research Insights
- Users value adaptability, agency, and flexibility
- Key pain points: lack of transparency, safety concerns, cognitive load
- Human connection and reclaiming time are top motivators
Synthesis
- Motivations: Human connection, reclaiming time
- Barriers: Transparency, safety, cognitive load
- Values: Adaptability, agency, flexibility
Ideation & Sketches
- Explored broad concepts, then narrowed to AR overlays, adaptive interiors, and personalized profiles
- Prioritized ideas balancing emotional resonance and practical utility
Prototypes
- Developed a translucent, night-themed interface with modular widgets
- Iterated from colorful concepts to a refined, user-friendly design system
