Client Project: CNTNDR App Redesign
Designing a music battle system for creators and listeners
This project's goal is to design a music battle system where creators can go head to head, formatted to fit today's engaging standards on a mobile device.
Research
- Survey, interviews, and focus groups with creators and listeners
- Participants sourced from UC Berkeley students
- Timeline: Survey (1 week), Interviews (1 week)
- Barriers: Some creators had limited time; copyright laws were a surprising pain point
Synthesis
- Affinity mapping, user personas, journey maps, competitive analysis
- Creators want friendly competition, fair judging, and audience interaction
- Barriers: Narrowing down insights and conducting fast UI analysis
Ideation
- Braindumps, group narrowing, low-fi paper sketches, mid-fis on Figma
- Key ideas: audience meter, voting gestures, homepage orientation for artist exposure
Iteration & Prototyping
- Showcase design evolution from low-fi to hi-fi
- Key decisions: audience engagement, artist exposure, intuitive voting
